If you’re not a Serenata Beach Club member, now is a great time to consider a membership! Why? Because New Year’s Day at the club will be filled with delicious food and shivering swimmers!

From 10 a.m. to 2 p.m. the club will be serving a Breakfast Buffet complete with omelet station, smoked salmon display, waffles, bacon, sausage, biscuits and gravy, fruit, assorted pastries and beverage specials. Adults are $16.95, ages 6-12 are $7.95, and ages 3-5 are $4.95. Advanced reservations are recommended so call Serenata at (904) 823-3368 ext. 221 or email reservations@serenataclub.com to reserve your spot.

At 10:30 a.m. on New Year’s Day, Serenata will host a Polar Bear Plunge in the Atlantic Ocean! All member ages are welcome to participate, so plan to join in the fun with an invigorating dip with the other polar bears!

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This month, Davidson Realty’s marketing team is back in Ponte Vedra Beach at Serenata Beach Club with Serenata’s Membership Director Jen Jones discussing the private beach club’s membership opportunities as well as the wide array of activities they have going on all year round. Check out the video above as Jen explains the membership options and a sample of their activities for children and adults!

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Serenata Beach Club is a private beach club located in Ponte Vedra Beach, Florida, conveniently situated between the Jacksonville Beaches and St. Augustine. Davidson Realty’s marketing team recently took a tour of the newly renovated facilities at Serenata Beach Club with Membership Director Jen Jones and got all the scoop on what’s happening at the club.

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In the World Golf Village community, each resident brings their own interesting perspective on what makes this a great place to live. We recently sat down with 12-year-old Adam Cake, who lives in Royal Pines with his family – including his parents, Davidson Realty agents Woody and Pauline Cake.

Adam provided insights on the daily life of a WGV kid as well as great suggestions for how kids can have fun in St. Augustine!

What grade are you in? I’m in 7th grade at Pacetti Bay Middle School.

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For Sande Gillard, owner of Wine Down on Market Street, the road to business ownership was like no other road she had been down. After years of professional experience in real estate and bartending, Sande embarked on a new adventure that helped her move past tragedy and utilize perhaps her best attribute: an upbeat, magnetic customer service style that draws people in and makes them feel at home.

Today, Sande has harnessed her experiences and talents and paired them with her passion for wine to create Wine Down on Market Street, a boutique wine shop that opened in Palencia on May 1.

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If you would like the benefits of a vacation without all the stress and costly travel, you may want to opt for a “staycation”! Popularity of the staycation – a leisurely vacation spent close to or at home – has increased since the economic recession and folks are now realizing they can have just as much fun and relax more than they tend to do on an expensive, long distance jaunt.

Luckily, we live in a city that is a popular destination for tourists and offers an abundant array of options for vacationers. No matter your vacationing style – rugged and outdoorsy all way to tranquil and relaxing – planning a staycation in St. Augustine is incredibly easy! Here are some staycation ideas for all.

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July is Family Golf Month and World Golf Village is celebrating with big savings for the entire family! Offering plenty of exercise, the great outdoors and quality time together, golf is one of the best activities you can share with your family. So pack up the clubs, sunscreen the kids and head out to take advantage of these great deals.

Slammer & Squire / King & Bear – During the entire month of July, play the Slammer & Squire for just $79 or the King & Bear for just $89 and bring up to three children (17 & Under) to play for free! Rates are available all day Monday through Thursday and after 11 a.m. Friday through Sunday.

If you don’t have time of 18 holes or you’re just introducing your kids to the game, take them to the driving range at Slammer & Squire or King & Bear for free! Parents just pay $10 for unlimited balls.

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Summer is full of fun, exciting outdoor activities. But, when the temperature heats up and the sun beats down, St. Augustinians find themselves ready to head inside and beat the heat. If you are in search of things to do inside, here are some fun, air conditioned destinations around St. Augustine.

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Matt Burkhart and I are back with more on great local breweries in the Jacksonville area. This month we are taking you to Jacksonville Beach and Atlantic Beach to show you where to brew your own beers, grab great seasonal brews, and celebrate football season being in full swing. Join us!

On Saturdays in the fall we are always looking for a great place to watch the Florida Gators play football. There’s no better place than one of the local Jax Beach breweries, like Engine 15 Brewing Company. For the good of this blog, we decided to explore their vast selection of brews and check in with the co-owner, Luch Scremin, to see what all Engine 15 has to offer.

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Serenata Beach Club is the perfect place to unwind and enjoy the beautiful summer skies, and also keep everyone in the family entertained with amenities and activities galore! Located between Jacksonville and St. Augustine in South Ponte Vedra Beach, this private beach club is just 15 minutes for Ponte Vedra residents, 20 minutes from many North Florida communities, including World Golf Village, Nocatee, Palencia, Murabella and Kensington, and 30 minutes from Julington Creek.  What’s more is a membership is more affordable than you think.

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