As previously discussed, “St. Johns Harbour” was permitted in 1986 with no specific development concept in mind other than lots of development rights on lots of acres. From 1986 until 1991, the project evolved into a resort oriented community anchored by the proposed PGA TOUR Hall of Fame. The PGA TOUR Hall of Fame was conceived by the then Commissioner of the PGA TOUR – Mr. Deane Beman. In 1990, Deane decided it was time for the TOUR to have its own Hall of Fame. The PGA of America had its Hall of Fame in Pinehurst, NC. With the TOUR’s headquarters in Ponte Vedra Beach, FL., Deane decided the TOUR’s Hall of Fame facility needed to be located somewhere in the First Coast area (preferably south of Jacksonville, FL). The reasoning was quite simple: 1) The proximity to PGA TOUR headquarters would facilitate project management. 2) Being south of Jacksonville on I-95 would capture all of the I-95/I-10/I-295 tourist traffic destined for South Florida. 3) Locating in the city of Jacksonville would provide an opportunity to solicit governmental financial support due to the project’s anticipated impact on local tourism.