If you’re not a Serenata Beach Club member, now is a great time to consider a membership! Why? Because New Year’s Day at the club will be filled with delicious food and shivering swimmers!

From 10 a.m. to 2 p.m. the club will be serving a Breakfast Buffet complete with omelet station, smoked salmon display, waffles, bacon, sausage, biscuits and gravy, fruit, assorted pastries and beverage specials. Adults are $16.95, ages 6-12 are $7.95, and ages 3-5 are $4.95. Advanced reservations are recommended so call Serenata at (904) 823-3368 ext. 221 or email reservations@serenataclub.com to reserve your spot.

At 10:30 a.m. on New Year’s Day, Serenata will host a Polar Bear Plunge in the Atlantic Ocean! All member ages are welcome to participate, so plan to join in the fun with an invigorating dip with the other polar bears!